The Evolution of Sports Illustrated Swimsuit Issue
Since its inception in 1964, the sports illustrated swimsuit issue has become more than just a magazine; it's a cultural touchstone that celebrates the intersection of beauty, athleticism, and art. What began as a simple experiment has evolved into an annual tradition that captivates millions worldwide.
The first swimsuit issue featured model Babette March on the cover, setting a precedent for the groundbreaking photography and bold storytelling that would follow. Over the years, the issue has featured iconic covers with legends like Christie Brinkley, Cheryl Tiegs, and Tyra Banks, each leaving an indelible mark on the franchise.
A Legacy of Iconic Covers
From Babette March to Brittany Mahomes, explore the most memorable covers in SI Swimsuit history.
Today, the Sports Illustrated Swimsuit Issue continues to push boundaries, featuring diverse models, athletes, and influencers who embody confidence, strength, and individuality. The issue not only showcases stunning swimwear but also tells powerful stories about body positivity, empowerment, and the celebration of natural beauty in all its forms.
Swimsuit Issue Timeline
-
1964
First Issue
Babette March graces the first cover.
-
1978
Christie Brinkley Era
Brinkley appears on three consecutive covers.
-
1996
Tyra Banks Makes History
First Black model to grace the cover solo.
-
2023
Inclusivity Movement
SI Swimsuit embraces size, racial, and ethnic diversity.
Get the Digital Edition
Access exclusive content, behind-the-scenes videos, and interactive features.
Subscribe NowSports Illustrated Models: Icons of Strength & Beauty
Each year, Sports Illustrated selects a diverse group of models and athletes who represent the modern definition of beauty—confident, strong, and unapologetically themselves.
The NFL star's wife makes her SI Swimsuit debut, bringing her infectious energy and confidence to the iconic issue.
Brittany Mahomes
2025 RookieFrom cheering on her husband Patrick Mahomes on the sidelines to gracing the pages of SI Swimsuit, Brittany embodies the modern athlete's partner—strong, supportive, and unapologetically herself.
Read Full StoryThe TikTok sensation makes waves in her first SI Swimsuit shoot, proving her talent extends far beyond social media.
Alix Earle
Social Media StarWith millions of followers tuning in to her every move, Alix brings her authentic personality and relatable charm to the prestigious SI Swimsuit platform.
Read Full StoryA legendary SI Swimsuit model who transitioned from the pages of the magazine to become a successful businesswoman and entrepreneur.
Kathy Ireland
Iconic LegendAppearing on three consecutive covers in the 1980s, Kathy Ireland's legacy with SI Swimsuit continues to inspire generations of models and business leaders alike.
Read Full StoryBehind the Scenes of the Sports Illustrated Swimsuit Shoot
Creating the Sports Illustrated Swimsuit Issue is no small feat. It takes months of planning, scouting the perfect locations, and assembling a team of the industry's best photographers, stylists, and creatives to bring each vision to life.
From remote beaches to iconic landmarks, each photoshoot is carefully curated to showcase the models in stunning environments that complement their personalities and the theme of the issue.
World-Class Photography
Renowned photographers capture the essence of each model, creating images that are both timeless and groundbreaking.
Exotic Locations
From the crystal-clear waters of Bora Bora to the dramatic landscapes of Iceland, the SI Swimsuit team travels the globe for the perfect shot.
Days of Preparation
Each shoot requires meticulous planning, from wardrobe selection to hair and makeup, ensuring every detail is perfect.
The Cultural Impact of Sports Illustrated Swimsuit
For over half a century, the Sports Illustrated Swimsuit Issue has transcended its role as a magazine, becoming a cultural phenomenon that reflects and shapes societal attitudes toward beauty, fitness, and female empowerment.
Redefining Beauty Standards
SI Swimsuit has been at the forefront of promoting diversity and inclusivity, featuring models of all ethnicities, body types, and backgrounds, challenging traditional beauty norms and celebrating the beauty of all women.
Learn MoreEmpowering Women
The issue has become a platform for women to showcase their confidence, strength, and individuality, inspiring generations of girls to embrace their bodies and pursue their dreams fearlessly.
Learn MoreInspiring Change
Beyond the photos, SI Swimsuit uses its platform to raise awareness about important causes, from environmental conservation to body positivity, making a meaningful impact on society.
Learn More"The Sports Illustrated Swimsuit Issue has always been about more than just swimsuits. It's about celebrating the strength, beauty, and diversity of women everywhere."
Maria AspanEditor-in-Chief, Sports Illustrated
Sports Illustrated Swimsuit 2025: Behind the Lens
Get an exclusive look at the making of this year's iconic issue with never-before-seen footage.
Watch: Sports Illustrated Swimsuit Videos
Dive deeper into the world of SI Swimsuit with exclusive videos featuring behind-the-scenes footage, model interviews, and stunning photography sessions from around the globe.
Brittany Mahomes: My SI Swimsuit Journey
The NFL star opens up about her experience shooting for the iconic issue.
Alix Earle: First Time on SI Swimsuit
The TikTok star shares her nerves and excitement during her debut shoot.
Scouting the Perfect Sports Illustrated Swimsuit Locations
See how the team finds the most breathtaking spots for the annual issue.
Swimsuit Fashion Trends of 2025
The Sports Illustrated Swimsuit Issue has long been a trendsetter in swimwear fashion, showcasing the latest styles, designs, and innovations in beachwear.
Trend Highlights
- High-Waisted Bottoms
- Cutout Details
- Bold Prints & Patterns
- Eco-Friendly Materials
- Asymmetrical Designs
Shop the Issue
Get the same stunning swimwear featured in the 2025 Sports Illustrated Swimsuit Issue.
Shop NowHigh-Waisted Revival
High-waisted swimsuits are making a comeback, offering both style and comfort. This vintage-inspired trend flatters all body types and provides extra coverage while still looking effortlessly chic.
Sustainable Swimwear
Eco-conscious designs take center stage with swimsuits made from recycled materials, organic fabrics, and sustainable production methods. The 2025 issue highlights brands that are committed to protecting our oceans and planet.
Bold Prints & Patterns
From vibrant florals to abstract geometric designs, bold prints dominate this year's swimwear trends. These eye-catching patterns add personality and make a statement wherever you go.
Strategic Cutouts
Cutout details add a touch of edge and sophistication to swimwear designs. Whether subtle or bold, these strategic openings create visual interest and highlight your best features.
Join the Sports Illustrated Swimsuit Conversation
Share your thoughts, favorite moments, and photos from the Sports Illustrated Swimsuit Issue with our community of fans around the world.
More Sports Illustrated Swimsuit Content
Explore our collection of articles, videos, and exclusive content featuring the stunning models and breathtaking locations from the Sports Illustrated Swimsuit archive.
The Most Iconic Sports Illustrated Swimsuit Covers of All Time
Take a trip down memory lane with our curated collection of the most memorable covers in SI Swimsuit history.
How Sports Illustrated Swimsuit is Leading the Way in Eco-Friendly Fashion
Discover the innovative sustainable practices and materials being used in this year's swimsuit collection.
The Workout Routines That Help Sports Illustrated Swimsuit Models Stay in Shape
Get exclusive insights into the fitness regimens and nutrition tips from this year's SI Swimsuit models.